After print players, radio industry too hikes ad rates

Entities Mentioned

• Radio City
• Radio Mirchi
• Red FM

1. Growing inflation is impacting the media too. While rising newsprint costs have forced print players to hike ad rates, growing competition and a double-digit inflation are talking a toll on radio players as well. exchange4media speaks with some radio players to gauge their reactions to these developments. (Read Full Article)
   
   

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