Bad Karma At contentSutra. Site Sputters After Being Bought By The Guardian.

Entities Mentioned

• Nikhil Pahwa
• Hindustan Times
• Guardian Media Group
• Carolyn McCall
• 9.9 Media

1. Only three months after the British newspaper publisher The Guardian Group bought Rafat Ali's ContentNext Media and his collection of blogs for a reported $30 million, one of those blogs is sputtering badly. The blog in question is contentSutra, the Indian counterpart to its bigger and better known brother, paidContent (both cover the business of digital media). Until recently, contentSutra was ContentNext's second biggest blog, even beating out mocoNews.
   
   But if you look at it now, traffic has dropped off a cliff. Posts are sporadic, and mostly consist of news roundups or the occasional post from the editors ... (Read Full Article)
   
   

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