Alok Kejriwal

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Categories:
Markets: Bollywood, Gaming, Maps/Local, Mobile, Outsourcing, Social Networking, Telecom, Travel, Video
Financing: Acquisition, Funding

About Alok Kejriwal

Alok Kejriwal (born December 25, 1969) is an Indian entrepreuner. He is the CEO of Games2win and Chairman of the Contest2win group.

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Alok finished his schooling from Campion School, Mumbai and obtained his Masters degree in Commerce from Sydenham College, Mumbai.

Alok began his professional career by joining his family business, Hindustan Hosiery, after a brief technical stint abroad. He started the export division of Hindustan Hosiery in 1994 and increased its exports turnover from Rs.400,000 in 1994 to est. Rs.80,000,000 in 1999. His clientele included International Chain Stores like C&A;, Hennes & Mauritz and Karstadt amongst several others.

In August 1998 Alok left Hindustan Hosiery to start his own dotcom venture – Contests2win.com or c2w as it is commonly known today.[1] Contests2win.com was India’s first contest site. The website was started on a budget of Rs.5000 and has gone on to become the largest contesting website in India.

C2w is a profitable dot com enterprise that has executed over 1500 interactive campaigns for over 300 Fortune 500 brands and has created a new interactive marketing format called "advergaming".

C2w further expanded to China, that lead to a formation of [2]Mobile2win. M2w has a leadership position in Wireless marketing in China and India and is a leading player in the consumer vas business in the APAC region. Within 2 years of starting up, mobile2win has become a Stanford University case study for wireless marketing. Post mobile2win, Alok has incubated and launched two other companies – [3] Media2win in December 2004 - India’s first integrated full service Interactive agency, and [4] Games2win in August 2005 - India’s first Casual Gaming portal.

By revolutionizing the traditional concept of how brands communicate with consumers and injecting interactivity in their brand speak, Alok, as CEO of contests2win has helped several leading corporates such as HLL, Walt Disney, MTV, L’Oreal, Coke, GE, Procter & Gamble, LG, Pepsi, Sony Music, Kellogg’s, DHL, Channel [V], Revlon, BPL, Bajaj Auto and ICICI amongst others create promotions which are brand involving, interactive, innovative & memorable. These campaigns are now deployed on multi media formats that include Internet, Mobile and TV.

  1. Mentioned In 19 Articles

  2. Games2Win Launches Game Curry, A Search Engine For Flash Games

    TechCrunch (Oct 22 2008) Gaming Explore Article

    ...he web's fastest growing gaming sites in less than a year. The company was founded by entrepreneur Alok Kejriwal along with seasoned gaming professional Mahesh Khambadkone in June 2007, and now counts around 6 mi... (Read Full Article)

    Comment on Article Mentions:   Games2Win   Alok Kejriwal

  3. Zapak Vs Games2win Strategy - A Case Of Media/Brand Power Vs Content/Technology Expertise?

    WATBlog.com (Jul 15 2008) Gaming Explore Article

    ...he gaming segment. g2w Games2win - Funded by Clearstone ventures for 5 Million $’s and founded by Alok Kejriwal of Contest2win fame. Compare to reliance ADAG its possibly a minnow. Approach & Strategy By the fun... (Read Full Article)

    Comment on Article Mentions:   Games2Win   Alok Kejriwal   Reliance ADAG

  4. Cybercafe Ad Software Maker Ideacts Gets $5 Million From Sequoia

    contentSutra.com (Jul 2 2008) Explore Article

    ...araj and operating partner Mohit Bhatnagar have joined the board. The startup also has backing from Alok Kejriwal of Contests2win. Ideacts has a desktop interface application called Clinck which is targeted at c... (Read Full Article)

    Comment on Article Mentions:   Clinck   Reliance Webworlds   Mohit Bhatnagar

  5. Cybercafe Focused OOH Media Firm Gets Funding From Sequoia

    VCCircle (Jul 2 2008) Explore Article

    ...eved an undisclosed amount of funding from Sequoia Capital India. The startup also has backing from Alok Kejriwal of Contests2win. The funding is expected to be announced this afternoon. Ideacts has a desktop appl... (Read Full Article)

    Comment on Article Mentions:   Clinck   ICICI Bank   Rudrajeet Desai

  6. Now Women Favoured By Gaming Companies

    WATBlog.com (Jun 26 2008) Gaming Explore Article

    ...er’s film The Princess Bride. Even Indian gaming companies don’t want to miss this opportunity. Alok Kejriwal, founder and CEO of Mumbai-based Games2win, says: ”Across the world, women have increasing access... (Read Full Article)

    Comment on Article Mentions:   Games2Win   Reliance ADAG   Alok Kejriwal

  7. Exclusive WATShow with Alok Kejriwal, CEO of Games2Win on Revenue Models, ‘Naughty’ Games and More

    WATBlog.com (May 6 2008) Gaming Explore Article

    WATShow is back and this week we catch up with Alok Kejriwal, the founder and CEO of Games2Win.   On a relatively funny and insightful episode, we asked Alok ... (Read Full Article)

    Comment on Article Mentions:   Games2Win   Alok Kejriwal

  8. exchange4media conclave 2008: Innovation is the key to success for ‘Digital 2.0’

    :::exchange4media::: (Mar 16 2008) Explore Article

    ...dia Conclave 2008. In keeping with the theme of ‘Digital 2.0’, a distinguished panel comprising Alok Kejriwal, Ratish Nair, Rohinton Maloo, Pushkar Sane, and Sudha Natrajan discussed on issues ranging from Web... (Read Full Article)

    Comment on Article Mentions:   Rediff   Rohinton Maloo   Ratish Nair

  9. exchange4media conclave 2008: Innovation is the key to success for ...

    :::exchange4media::: (Mar 16 2008) Explore Article

    ...ia Conclave 2008. In keeping with the theme of ‘Digital 2.0’, a distinguished panel comprising Alok Kejriwal, Founder of Mobile2Win; Ratish Nair, CEO, Interactive Avenues; Rohinton Maloo, MD, Cutting Edge Med... (Read Full Article)

    Comment on Article Mentions:   Rediff   Rohinton Maloo   Ratish Nair

  10. Make Me Over Game attracting Western Girls

    Startups India (Jan 18 2008) Gaming Explore Article

    ...ted millions of teenage girls from around the world are logging into gaming portals hosted in India.Alok Kejriwal, CEO of Games2Win said,As many as 16 lakh foreigners visit us every month, of which 10 lakh are wom... (Read Full Article)

    Comment on Article Mentions:   Games2Win   Alok Kejriwal

  11. Games2win launches online game called Fantasy Cricket

    Alootechie (Dec 26 2007) Gaming Explore Article

    ...their awful selection of the team was your frustration – we have the nirvana in store for you.” Alok Kejriwal, CEO, Games2win.com, has said, “We all are ‘arm chair cricketers’. We all have a point of vie... (Read Full Article)

    Comment on Article Mentions:   Games2Win   Alok Kejriwal

  12. Games2win launches online game based on Indian Arranged Marriage

    Alootechie (Nov 5 2007) Gaming Explore Article

    ...as to face a challenge of feeding his bride a ladoo (sweet meat) without the people looking at him. Alok Kejriwal, CEO and founder, Games2win.com, has said, “Marriage is one of the most sacred Indian traditions,... (Read Full Article)

    Comment on Article Mentions:   Alok Kejriwal   Games2Win   TiE

  13. Zapak, Games2win, IndiaGames to launch prepaid gaming cards

    Alootechie (Nov 5 2007) Gaming Explore Article

    ...to set up its own retail chain, IG Shop, where gamers could buy latest gizmos besides gaming cards. Alok Kejriwal, founder and CEO, Games2win, feels that the launch of such cards will revolutionise the gaming indu... (Read Full Article)

    Comment on Article Mentions:   Economic Times   Alok Kejriwal   Games2Win

  14. Casual Gaming Might Not Scale; Advertising Portals On TV Doesn't Help

    contentSutra.com (Nov 5 2007) Gaming Explore Article

    ...s. Games2Win launched an MMOG last week - a racing game sponsored by Hyundai and published by SEGA. Alok Kejriwal, CEO of Games2win said that one can’t really estimate how advertising online will work out, and h... (Read Full Article)

    Comment on Article Mentions:   Dance Mela   Quentin Staes-Polet   Hyundai

  15. Alok Kejriwal: When Reliance comes into an industry, it is blessed

    Alootechie (Oct 3 2007) Explore Article

    In an interview with Agencyfaqs, Alok Kejriwal, founder and CEO, Games2win.com, has said, When Reliance comes into an industry, it is blessed. Wit... (Read Full Article)

    Comment on Article Mentions:   Agencyfaqs   Alok Kejriwal   Games2Win

  16. Games2wins team of professional gamers wins 2007 World Cyber Games

    Alootechie (Sep 12 2007) Gaming Explore Article

    ...Seattle, where they will represent India and Games2win in the finals of the World Cyber Games 2007. Alok Kejriwal, CEO and founder, Games2win.com, has said, We will provide training, equipment, travel and board fo... (Read Full Article)

    Comment on Article Mentions:   Alok Kejriwal   Games2Win

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